In 2018, the Chinese cosmetic brand, Chando, devised a unique marketing strategy to promote its anti-aging masks during the FIFA World Cup in Russia. Ogilvy Shanghai's creative team, under the direction of Chee Guan Yue, developed an innovative concept of utilizing beauty masks as a medium for promoting national teams. The team organized design contests on match days, creating an engaging platform for the brand's promotion. As a visual developer, I was responsible for creating captivating visuals that aligned with the brand's vision and objectives.
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